Just in case you need ANOTHER reason to boycott Coca-Cola...

... other than the taste, of course.

In a far cry from the high-minded ideals of humanity and tolerance embodied by the Olympics, the organizers of the Athens games have warned spectators that they could be barred for taking a surreptitious sip of Pepsi or an illicit bite from a Burger King Whopper. That and this report from The Sunday Times' Mark Franchett.

Strict regulations published by Athens 2004 last week dictate that spectators may be refused admission to events if they are carrying food or drinks made by companies that did not see fit to sponsor the games.

Sweltering sports fans who seek refuge from the soaring temperatures with a soft drink other than one made by Coca-Cola will be told to leave the banned refreshment at the gates or be shut out. High on the list of blacklisted beverages is Pepsi, but even the wrong bottle of water could land spectators in trouble.

Read the whole article at Sports Business News.