Apparently, Atlanta Falcons management didn't get the Man Memo.
At some point in his life, every man receives the caution "If she* will cheat with you, she will cheat on you."
The Falcons should keep that in mind when encouraging college coaches to break their contracts to join them.
They also should be reminded of this parable from the excellent film Natural Born Killers:
WARREN RED CLOUD: Once upon a time, a woman was picking up firewood. She came upon a poisonous snake frozen in the snow. She took the snake home and nursed it back to health. One day the snake bit her on the cheek. As she lay dying, she asked the snake, "Why have you done this to me?" And the snake answered, "Look, bitch, you knew I was a snake."
* - or "he," for those of my minions of the lavender persuasion.