My peers wouldn't like it...

... but if I had the naming rights to the Tenth Planet (some people are temporarily calling it Xena), I'd auction them off on ebay.

What corporation wouldn't jump at the chance to name a whole planet after their product?

And we'd have something like Planet Pepsi. Or Planet Boudreaux's Butt Paste.

[Update: OARN, here is my daily fortune from MYWAY today -- "You have the exceptional ability to understand the fancies of marketable ideas."]