I rock. I suck. You decide.

Watched the Sopranos rerun last night to see what product placement I missed.

Realized I probably botched the incident with Vito's coat. It may have been mobspeak and not the brand name, and it happened shortly after the "Members Only" crack, not before.

But here are some of the product names prominently displayed:

1. As already mentioned, Nestle Nesquik on the toy train car.

2. Pella windows waiting to be installed in the unfinished house.

3. The watches; again already discussed elsewhere.

4. The "Members Only" crack mentioned above (although, admittedly, I can't imagine Members Only paying the show to insult them by name.)

5. Vito says to the agent about his weight loss "Atkins, right?"

6. "jumped by three guys in a Lexus."

7. Three seperate scenes mentioning the Porsche Cayenne by name, the first of which describes it as a "Porsche Cayenne Turbo 4.5 liter V-8." Who, other than car salesmen (which Tony is not), talks like that? The final one goes out of it's way to name-check the Boxter and the Corvette, too.

8. Ray-Ban sunglasses, mentioned by name, though unflatteringly.

9. Armani sunglasses, again mentioned by name, this time postively.

10. The jailed mobster considers selling his car. His lackey asks "The Maserati?"

11. Again, as previously mentioned, the Philips TV.

There are a couple of others -- AJ's cereal, of which I didn't catch/recognize the name because I am not a cereal afficionado (It's been at least fifteen years since I had a bowl of cereal.) and the brand of the treadmill, which was displayed, but I couldn't read.

I looked for the "Cingular" logo which other blogs are saying was prominently displayed but didn't see it, either this time I watched the show or the first time, although cell phones did seem rather ubiquitous in this episode.

Interestingly, in the scene in the diner where the soon-to-commit-suicide lackey shoots the guy, the guy has a bottle of Coke on the table, but the bottle is conspicuously turned so that we can't see the brand name.

Now if, as others (including HBO) are suggesting, the episode isn't participating in paid product placement but rather commenting on the commercialism of our times, wouldn't the Coke name be visible?

Different others are suggesting that it's not exactly paid product placement as we know it. They suggest the companies don't give the show money to have their products featured, but rather the use of goods and services, such as Nestle catering the set and the actors being driven to work in a Porsche Cayenne Turbo 4.5 liter V-8.

Whatever it is, it is so overdone that it is tacky and annoying.