Sopranos premiere ratings fall short of expectations.

Story here.

Maybe people DON'T want to be beaten over the head with product placement, after all. I was thinking about that just this morning while enjoying some crisp and delicious Nacho Cheese Bugles. Nothing can brighten your day like a handful of Bugles.





And on that front, I thought of another one that (I think) happened in the episode. I seem to remember a completely unnecessary mention of the brand name of Vito's new coat, right before a slur about another mobster's "Members Only" jacket. And the TV Barn post to which I linked points out the unnecessary mention of the brand name of the watches a lackey gives to Tony.