The Arkanssouri Blog.: When I said I don't mind a little product placement . . .

Thursday, March 16, 2006

When I said I don't mind a little product placement . . .

. . . I sure as hell didn't mean on news broadcasts!

"It's a nonintrusive way for stations to be able to integrate clients'
logos in a way that seems to appeal to the news departments," she said.
Advertisers also pay to have their logos displayed on news and weather
helicopters featured during newscasts.


Tell me, how can one be objective about, say, problems with OSHA compliance at Kraft if Kraft is paying for Chopper 1?

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